Our Services

We are a multi-platform business, with a mission to provide products and services that fulfil the wants and needs of our customers; to help them grow their business and reach their ultimate goals.

Online Web Development

Our online services are a partnership with our clients and a capacity to listen, observe, assess, review, recommend and implement.
We then repeat the process regularly, to ensure the results are in step with the market and client objectives.

Online Marketing, Promotion - IML Digital Media

Content Marketing is a two-way interactive communications process. It singularly relies on earning and rewarding people’s interest – not buying it through one-way advertising.

Content: The first step is to assess the quality and relevance of your existing website content – video, stills, text and data. Then the potential value or usefulness this represents to your desired prospects or audience. Does it inspire, inform or solve a problem for them? What is its purpose?

Devise an effective plan. How will you continually create, produce and execute meaningful, timely content, to retain and grow your audience. Hahah! There’s nothing really new about this process – you say. Well think again. You now interact directly with and get feedback from your prospects. You can immediately measure their pulse. And rapidly adjust your prescriptive content before your ‘patient’ dies.

It’s crucial you establish trust, reliability and value to build loyal customers. And establish the frequency of your interaction as their reasons to return.

Statistics on the values of Content Marketing, it’s massive growth, power, reach and cost effectiveness compared with traditional methods, are evidenced all over the web.

 

MarketingLike any journey, you need a roadmap – a direction, a plan and the signs or markers to recognise when you arrive; call it a Content Marketing Strategy. Traditional advertising is no longer effective. A majority of online viewers have active ad-blockers, so what can you do to avoid this?

There’s myriad means and channels through which to reach, inform, entertain and offer valuable information to highly targeted viewers. Methods directly relate to your communications approach or type of business.

Artificial intelligence, search engines and a plethora of software apps, enables us to gather instant data to measure your marketing strategies, tactics and effectively refine, revise and retarget for success.

Keyword research is critical to this process. They are applied to organically pull an audience, customers or community of followers to you. Content quality and relevance is paramount to provide a meaningful payoff to your audience. Your value proposition, benefits or problem solving, will increase their desire to return. How often you update this content affects the frequency of your returning customers and level of brand recollection.

Ironically, online feedback may be instantaneous. But it takes time to build brand loyalty, an audience of trusted followers, customers or networks. Or to rise in search engine rankings, amidst the enormity of similar brands competing for attention. In our new world of instant change, this is not a ‘set-and-forget’ process.

Content Marketing is a long-term effort that takes patience to see and measure results. Clearly defined goals and objectives are fundamental to its success.

Collaboration is the key.

Create Online Presence - IML Digital Media

Design & Production

Website Design and Production is a unified process – not stand-alone. Each step carefully measured against results, then refined to meet your needs, your audience and competitive position.

Design: Websites have a core purpose for which their goals and objectives dictate design and function. To achieve maximum impact and results, design and content must be relevant, high-quality and optimised. For example, search engine discovery, ranking, user experience, content integrity, information value, uniqueness, site navigation and a host of other variables defined by website objectives. 

Whether you require a new website, a renovation or even migrate from another host platform, each has its own criterion. Consider for instance the ranking advantages of older pages and content, versus starting all over from scratch. Optimising design and content may prove more beneficial than a blank slate. Design is not only visual – it’s strategic, technical and structural.

Production: Ironically, the old adage ‘keep it simple stupid’ or KISS principle is often more complex than it seems. Congruent information: what to keep, what to throw out, what is of interest or what is redundant is purely dependent on the purpose of your website and value to your viewers. Design is a reflection on your business or brand and production is a consequence of this design – function embodies both.

Production is dictated by the nature of your enterprise – every element created to provide distinction and purpose. Naturally there are production extremes: a global e-comm product-based business, social media or blog site.

Whatever your needs, our design and production is a focused process to ensure it delivers the right impact and desired functionality. Besides this, you may rest assured that it can always be modified to suit the evolving needs of your business, since we live in a world of perpetual change.

The entire process is not specifically difficult, so much as thoughtful and collaborative.

Online Statistical Performance Analysis - IML Digital Media

Online Management is centred on the premise your web presence is continuously bombarded by competitive interests. All are vying for ultimate pole position in ranking and audience awareness across every conceivable channel. Accepting this fact while planning for long-term growth, is at the core of this process.

Online management whether in-house or outsourced, is an organic set of strategic rules and procedures designed for near and long-term goals and the tactics necessary to beat competitive interests. The trick is to decide What to change, When to change, and How it will impact. Then measure and assess the results. 

Speed and ease of access, content quality, site function and user follow-up are paramount to an effective presence and help to reduce bounce-rates. Negative user reviews, comments and feedback can make or break a business.

 

Creating, acquiring, optimising and marketing content: it’s a continual process of online management to ensure customer engagement and continual growth. Content design and delivery must be agnostic across desktop, tablet and mobile applications.

Compare smartphone and mobile connectivity, which now accounts for around 90% of web access for both social and business engagement. Just as social networks rise and fall, businesses must adapt or die.

Every business has its own criterion. The key is to understand what is necessary to attract, engage and retain prospects. Then consistently refine and implement your products, services and information to achieve your objectives.

The internet is a perpetually evolving beast. Market conditions, competitive global threats, social media and influencers impacting sales – and the list goes on. All have a critical impact on your success going forward.

A collaborative process is vital, given such rapid changes in the online ecosystem. We can help you.

Broader Services

You will see from our   ABOUT US   section and elsewhere on our site, that we have a diverse history and experience across media creation and content delivery. Through extensive in-house technology we also have complete hands-on capability.

For Mobile Responsive Website creation visit us  HERE.

In addition to web-based services, we can offer you: concept development, writing, creative design, stills photography, video shooting, aerial or drones, broadcast video, audio and effects work, sound or music scoring, editing, graphics, animated and special effects. And implement these across both traditional print mediums and digital online media. The first step is to define your needs; the rest will follow.

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